iuli.dev
Available Mon–Fri · 08:00–20:00 EET

01WEBSITES · SEO · WORDPRESS MAINTENANCE

First impressions matter. Make yours sell.Fast, modern websites built for results.

I design and build every interface and theme from scratch around your goals. WordPress remains the management platform, so content stays easy to update. I handle performance, technical SEO and maintenance.

Explore services Maintenance
Custom design & codeWordPress managementSEO & maintenance
IDENTITY IN MOTIONiuli.dev — a digital identity in constant motion.
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02Services

From idea to a healthy website, in one coherent flow.

I do not adapt a purchased template. I design the interface and develop the theme from scratch, while WordPress provides a clear place to manage your content.

01

Custom website built from scratch

I design the interface and build the theme around your goals. WordPress remains the straightforward management platform.

See exactly what is included+
  • Diagnosis, goals and success indicators
  • Page architecture and conversion flow
  • Wireframes and custom visual direction
  • Responsive and accessible UI / UX
  • WordPress theme built from scratch
  • Editable fields without code
  • Forms, email delivery and conversion tracking
  • Technical SEO for launch
  • Testing, launch and handover training
02

Performance & technical SEO

I identify the real bottlenecks and improve speed, indexing, measurement and the user experience.

See exactly what is included+
  • Documented and prioritised technical audit
  • Mobile and desktop Core Web Vitals
  • Image, font, cache and code optimisation
  • Semantic structure and internal linking
  • Metadata, sitemap and indexing control
  • Relevant structured data
  • GA4, Search Console and CTA events
  • Form and conversion-error testing
  • Improvement plan with estimated impact
03

Maintenance & continuous improvement

I keep the website updated, secure and fast, then use real data to guide clear monthly improvements.

See exactly what is included+
  • Controlled WordPress, theme and plugin updates
  • Verified backups and restore procedure
  • Uptime, SSL and security monitoring
  • Form and email-delivery checks
  • Content and functionality corrections
  • Regular performance optimisation
  • Technical SEO and error tracking
  • Report covering work, results and priorities
  • Response time defined by the selected plan

03Selected work

Websites built around real business goals.

Every project starts with a concrete problem and becomes a fast, clear experience that is easy to manage.

01 / 2026

kids.iuli.dev — coding courses for children

A clear, friendly education platform for practical Scratch, web design, HTML, CSS and JavaScript courses.

WordPressPHPJavaScriptCSSSEO tehnic
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kids.iuli.dev — cursuri de programare pentru copii — desktop
kids.iuli.dev — cursuri de programare pentru copii — mobile
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02 / 2026

Complex Poienița & Hotel Marevento

A hospitality website for two Costinești locations, with coherent presentation, clear journeys and direct booking.

WordPressPHPJavaScriptResponsive UILocal SEO
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Complex Poienița & Hotel Marevento — desktop
Complex Poienița & Hotel Marevento — mobile
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03 / 2026

Foto Pîrvulescu — event photography

A visual wedding and event photography portfolio built around emotion, trust and a fast path to contact.

WordPressPHPJavaScriptGalerie mediaSEO
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Foto Pîrvulescu — fotografie de eveniment — desktop
Foto Pîrvulescu — fotografie de eveniment — mobile
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iuli.dev
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WordPress</>WooCommerce</>Gutenberg</>Elementor</>ACF</>WP-CLI</>GA4</>Search Console</>Tag Manager</>Lighthouse</>PageSpeed Insights</>Cloudflare</>Core Web Vitals</>Schema.org</>Semrush</>Ahrefs</>Figma</>GitHub</>Security</>WordPress</>WooCommerce</>Gutenberg</>Elementor</>ACF</>WP-CLI</>GA4</>Search Console</>Tag Manager</>Lighthouse</>PageSpeed Insights</>Cloudflare</>Core Web Vitals</>Schema.org</>Semrush</>Ahrefs</>Figma</>GitHub</>Security</>WordPress</>WooCommerce</>Gutenberg</>Elementor</>ACF</>WP-CLI</>GA4</>Search Console</>Tag Manager</>Lighthouse</>PageSpeed Insights</>Cloudflare</>Core Web Vitals</>Schema.org</>Semrush</>Ahrefs</>Figma</>GitHub</>Security</>WordPress</>WooCommerce</>Gutenberg</>Elementor</>ACF</>WP-CLI</>GA4</>Search Console</>Tag Manager</>Lighthouse</>PageSpeed Insights</>Cloudflare</>Core Web Vitals</>Schema.org</>Semrush</>Ahrefs</>Figma</>GitHub</>Security</>

04Process

A clear process with verifiable deliverables at every stage.

Every project follows the same control points: understanding the context, defining scope, architecture, design and development, followed by testing and launch. I do not start the next stage until the important decisions are clear.

01

Brief & diagnosis

I clarify the commercial objectives and review the existing website, data and content before recommending what should be built.

  • Initial audit
  • Goals and audience
  • Prioritised problems
  • What we keep
  • What needs rebuilding
02

Scope, proposal & schedule

I define the pages, functionality, responsibilities and project boundaries. You receive the estimated cost and timeframe before work begins.

  • Exact deliverables
  • Transparent cost
  • Phased schedule
  • Responsibilities
  • Change rules
03

Architecture & content

I build the sitemap and user journeys, then define the message and action required on every page.

  • Sitemap
  • Wireframes
  • Content hierarchy
  • Calls to action
  • SEO requirements
04

Custom design & development

I design the interface for the brand and build it from scratch. WordPress remains the management platform, with clear fields and reusable components.

  • Responsive UI
  • Custom WordPress theme
  • Editable fields
  • Accessibility
  • Forms and integrations
05

QA, launch & continuity

I test functionality and content, prepare measurement and launch the website carefully. After launch, I monitor errors and hand over management.

  • Multi-device testing
  • Core Web Vitals
  • Technical SEO
  • Conversion tracking
  • Backup and training

05Before the proposal

How a web project begins before the proposal.

A good website does not begin with a template or a list of features. It begins with understanding the business, its objectives and the problems the website needs to solve.

brief-client.log

06WordPress maintenance

Maintenance that prevents problems instead of merely fixing them.

Every plan clearly shows its services, check frequency, included hours and response time. The difference between levels is visible before you choose.

01 / 04
Essential

Start Care

Essential care to keep your website maintained.

300 RON/ month
3 hincluded hours48 hresponse timeMonthlycheck frequency

At a glance

  • Updates, security checks and backups.
  • Checks of key functionality and minor content changes.
  • A concise monthly report of completed work.
Included coverage
  • WordPress and plugin updates, followed by checks of the website and its custom theme.
  • Weekly backups and additional backups before updates or significant changes.
  • Security checks and fixes for common errors.
  • Testing of forms and the website’s key functionality.
  • Minor changes to text, images and information on existing pages.
  • A concise monthly report covering updates, checks and completed changes.
02 / 04
WordPress maintenance

Growth Care

For websites and online stores regularly updated with new pages, offers, articles and products.

900 RON/ month
10 hincluded hours24 hresponse timeWeeklycheck frequency

At a glance

  • Everything included in Start Care.
  • Pages, articles, products and design changes.
  • Mobile improvements, speed, SEO for key pages and a report with recommendations.
Included coverage
  • New pages and sections, along with changes to design, menus and content organisation.
  • Uploading and formatting supplied articles, including images, categories and visual elements.
  • Basic WooCommerce management: adding and updating products, images, prices, variations, stock and categories.
  • Checks of product pages, the shopping cart and the main ordering process.
  • Testing and fixing layout and navigation on desktop, tablet and mobile, across major browsers and iOS and Android devices.
  • Image optimisation, cache configuration and reduction of resources that slow down page loading.
  • Creation and updates of contact and quote request forms.
  • SEO for key business and service pages.
  • Google Analytics 4 and Google Search Console setup and checks.
  • A monthly report of completed work and recommendations for the next improvements.
03 / 04
Advanced

Performance Care

For websites and online stores that need ongoing development, more complex features and substantial technical work.

1,500 RON/ month
18 hincluded hours24 hresponse timeWeeklycheck frequency

At a glance

  • Everything included in Growth Care.
  • New features, integrations and WooCommerce development.
  • Extended SEO, results measurement and a detailed technical report.
Included coverage
  • Reworking existing pages and components, including substantial changes to design, structure and navigation.
  • Building and extending features such as filters, search, advanced forms, user accounts and interactive elements.
  • WooCommerce customisation for product pages, categories, cart, checkout, customer accounts, payments, shipping and emails.
  • Connecting the website to compatible newsletter, CRM, booking, invoicing, payment and other services.
  • Resolving complex errors and issues affecting compatibility, speed or website functionality.
  • SEO for business pages, store products and categories. Article optimisation is not included at this level.
  • Setting up and checking measurement of forms, orders, sales and key actions through GA4 and GTM.
  • Analysing and improving the user journey, from the first visit to an enquiry or completed order.
  • Testing significant changes in a separate environment before deployment to the live website.
  • A monthly technical plan and a detailed report of completed work, observed results and next priorities.
04 / 04
Recommended

Business Partner

For businesses that want their entire digital ecosystem managed and developed, from website and store to content and promotion.

3,000 RON/ month
40 hincluded hours12 hresponse timeContinuousAutomated monitoring

At a glance

  • Everything included in Performance Care.
  • Complete management of content, the online store and promotion.
  • Custom automations and development aligned with business objectives.
Included coverage
  • Writing, updating, formatting and publishing content for pages, articles, products, categories and campaigns.
  • SEO across the entire website, including articles, products, categories and promotional landing pages.
  • Complete WooCommerce management: products, variations, prices, stock, promotions, coupons, orders and commercial rules.
  • Custom automations and integrations connecting the website, CRM, invoicing, payments, shipping and platforms used by the business.
  • Setup and management of Google Ads and Meta Ads campaigns, including landing pages and results measurement.
  • Technical preparation and implementation of promotions, launches and campaigns.
  • Analysis of enquiries, orders and business results, followed by adjustments to key pages and processes.
  • Coordination with hosting, payment, invoicing, shipping and other external service providers.
  • An integrated monthly plan for development, content and promotion, with a full report and priorities for the next period.

Important information

How your subscription’s hours, interventions and costs are organised.

Continuous improvement

Whichever plan you choose, your website is maintained and improved on an ongoing basis. Plans differ in workload, complexity of changes, frequency of checks and level of priority.

Included hours

Hours are allocated throughout the month according to priorities. Each plan lists the types of work that can be carried out, not a promise that every service is delivered every month. Non-urgent requests are scheduled and given an estimated completion date.

Urgent issues and response time

Issues that block the website or an essential function are acknowledged and remedial work begins within the plan’s response window. Only the working hours displayed on the website count towards this window. Requests received outside these hours enter the queue at the start of the next working day. Response time is not a guaranteed resolution deadline: fixing time depends on the complexity of the issue and any providers involved.

Monitoring and checks

Website availability and technical alerts are monitored automatically and continuously in every plan. “Monthly” and “Weekly” on the cards refer to manual checks. In Business Partner, “Continuous” refers to automated monitoring, not round-the-clock technician availability. Human intervention follows working hours and agreed priorities.

Custom theme

Work is carried out directly in the structure and code of the custom theme, without page-builder plugins. WordPress remains the content management platform.

Coverage

Each subscription covers one website. Larger tasks may be divided into stages. Any additional hours are communicated and approved before the work is carried out.

Separate costs

The client sets the advertising budget and pays it directly to the advertising platforms. Hosting, domain registration, licences and external services are not included in the subscription.

07Reviews

Verified feedback, not marketing promises.

Public feedback from real collaborations. Every recommendation includes a direct link to its Google review, so the source can be verified.

Editable model
★★★★★

The process was clear from the first brief through launch. We understood what was being built, why it mattered and what came next at every stage. The website is fast, easy to manage and much clearer for our customers.

Review model — presentation websiteClient name · Company (editable model)
View Google source ↗
Editable model
★★★★★

Our website was slow and updates had become risky. The audit gave us concrete priorities and every intervention was explained clearly. Pages now load faster and we have a maintenance process we can rely on.

Review model — WordPress optimisationClient name · Company (editable model)
View Google source ↗
Editable model
★★★★★

I appreciate that issues are communicated before they become urgent. I receive context, options and a concrete recommendation rather than a technical list. I know who is responsible for the website and can make decisions without losing time.

Review model — monthly maintenanceClient name · Company (editable model)
View Google source ↗
View all Google reviews ↗

08Insights

Practical guidance for a healthier website.

Useful articles about WordPress, technical SEO, performance, security and conversion.

Browse the article archive ↗

09FAQ

Clear answers before you begin.

What you need to know about budget, timing, content, management, SEO, maintenance and support after launch.

01How long does a website project take?+

A well-defined presentation website typically takes 4 to 8 weeks. The exact schedule depends on content, functionality and feedback turnaround.

02Can I edit the content after launch?+

Yes. The theme uses native WordPress tools for projects, services, care plans, reviews, FAQs, articles and all key website copy.

03Is SEO included?+

Yes. Every project includes the technical SEO foundation: semantic structure, metadata, sitemap, indexing and performance. Ongoing content strategy can be included in maintenance.

04Can you take over an existing website?+

Yes, after a technical audit. I review updates, security, speed, SEO and implementation quality before recommending repair, redesign or ongoing maintenance.

05What happens after launch?+

You receive access, training and an initial monitoring period. You can then continue with a monthly plan for updates, backups, security, SEO and improvements.

06How much does a custom website cost?+

Cost depends on the objectives, page complexity, integrations, content and management requirements. After the brief you receive a clear proposal covering deliverables, stages, responsibilities and cost. I do not estimate solely by page count.

07Who prepares the copy and images?+

We can work with existing materials, or I can organise the content structure and requirements before design. The proposal specifies who supplies copy, photography, translations and approvals so the schedule remains realistic.

08Do you use purchased WordPress themes?+

Not for the main interface. I design and build the theme around your business and content. WordPress remains the management platform, while plugins are used only when they solve a specific function safely and efficiently.

09Can you help with the domain, hosting and email?+

Yes. I can recommend the right setup, prepare DNS and SSL, and coordinate launch. The domain and accounts remain in your name, with documented access to avoid unnecessary vendor dependency.

10Can you redesign the website without losing SEO rankings?+

Risk is reduced by inventorying URLs, preserving valuable content, mapping redirects, checking metadata and monitoring Search Console after launch. No migration can promise zero risk, but the process can be controlled and measured.

11How are feedback and scope changes handled?+

Feedback is centralised and reviewed at each stage gate. Included revisions follow the proposal. Any new requirement that changes deliverables, budget or schedule is estimated and approved before implementation.

12Does the website include Analytics, cookies and legal pages?+

I can configure GA4 and Search Console, consent controls and the technical pages for terms, privacy, cookies and accessibility. Legal copy must be completed with the real business details and reviewed by a qualified professional before publication.

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